Wave Athleisure is an athleisure brand, embracing the idea of sustainability. The job was to create a suitable brand identity and website, to help differentiate the brand in the highly saturated market of athleisure. Here are the services which we completed:


  • Brand Identity

  • Website Design

  • Packaging & Label Designs

  • Brand Style Guide

  • Marketing Campaign


While working on this, we got valuable insights about startups in the athleisure industry, and came up with USPs to make Wave different.


The project span for this was 3 months, starting May 2024, till the end of July 2024.

Wave Athleisure: Brand Identity, UI/UX & Marketing

The process for the website included UX as well. So we researched in detail, came up with Site Maps and User Flows that required multiple iterations, followed by the low-fidelity, mid-fidelity and high-fidelity mockups. The final phase was all about user testing, from which we were able to understand better about the users and their behaviors.


The website was made fully operational within 3 months after a lot of hard work and late night hours.

The process for the website included UX as well. So we researched in detail, came up with Site Maps and User Flows that required multiple iterations, followed by the low-fidelity, mid-fidelity and high-fidelity mockups. The final phase was all about user testing, from which we were able to understand better about the users and their behaviors.


The website was made fully operational within 3 months after a lot of hard work and late night hours.

Wave Athleisure: Brand Identity, UI/UX & Marketing

Wave Athleisure is an athleisure brand, embracing the idea of sustainability. The job was to create a suitable brand identity and website, to help differentiate the brand in the highly saturated market of athleisure. Here are the services which we completed:


  • Brand Identity

  • Website Design

  • Packaging & Label Designs

  • Brand Style Guide

  • Marketing Campaign


While working on this, we got valuable insights about startups in the athleisure industry, and came up with USPs to make Wave different.


The project span for this was 3 months, starting May 2024, till the end of July 2024.

Innovating where others stop thinking.