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Paddle Pop was one of my favorite popsicle brands as a child. So this project was nostalgic and personal.
Every brand needs to learn to adapt to the present, and defining Paddle Pop's brand identity in a way that it stays relevant not just in 2024, but also in 2050, was the main objective behind this project. Here is a list of all the designs made for this:
Logo & Identity
Popsicle Packaging
Soda Packaging
Mixers Packaging
Sour Candy Packaging
Brand Style Guide
Social Media Assets
Our aim was to make Paddle Pop a brand not just for children, but also for adults looking to relive their childhood.
Paddle Pop: Rebranding [Logo, Packaging, Campaigns]
Paddle Pop: Brand Identity, Packaging, Label Designs, etc.
Paddle Pop was one of my favorite popsicle brands as a child. So this project was nostalgic and personal.
Every brand needs to learn to adapt to the present, and defining Paddle Pop's brand identity in a way that it stays relevant not just in 2024, but also in 2050, was the main objective behind this project. Here is a list of all the designs made for this:
Logo & Identity
Popsicle Packaging
Soda Packaging
Mixers Packaging
Sour Candy Packaging
Brand Style Guide
Social Media Assets
Our aim was to make Paddle Pop a brand not just for children, but also for adults looking to relive their childhood.