This motion graphic advertisement for Converse was designed to capture the brand’s energy, creativity, and cultural relevance. The goal was to craft a visually engaging and dynamic short-form video optimized for YouTube ads, ensuring high retention and impact within the first few seconds.

The ad follows a fast-paced, visually-driven narrative that highlights Converse’s legacy and connection with self-expression, street culture, and individuality. Using bold typography, kinetic transitions, and a mix of urban textures, the motion graphic brings the brand’s essence to life.

The final motion graphic successfully delivers a visually compelling Converse ad that aligns with the brand’s youthful, creative, and rebellious identity. It effectively communicates Converse’s message, making it suitable for YouTube’s ad format while maintaining high engagement and recall value.